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Jul 2017

How to make a video go viral

Want to make a video go viral?

The holy grail of video marketing is achieving ‘viral’ status, this is when your video gets such widespread of organic shares, it achieves critical mass and EVERYONE is talking about it!

These simple steps will help you on the way to achieving exactly that. Click on any of the images to view viral adverts made by FLAT FROG.

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First things first – what is it you want to achieve?

It’s essential to have a clear idea about what you want your video to accomplish, do you want it to drive traffic to your website? Grow your social media following? or raise awareness of your brand or product?

Having a clear idea about your goal will be a huge help in shaping your video.

Know your audience

There’s no point producing a video aimed at teenage girls if your product is bought by 30 something men. It’s essential to have your audience in mind when creating concepts. appealing to your target audience directly will dramatically increase the videos sharability.

Remember – If you’re a different age to your customers don’t fall into the classic trap of making something that ‘YOU’ like. You need to make something ‘THEY’ will like

Tap into the right emotions

People share content that make them feel emotions and Some emotions spread better than others. Emotions that spread the best are : awe, excitement, amusement and anger, emotions that don’t: are contentment and sadness.

Tell a story and keep it simple

People want stories. That’s what all TV, movies, and books are. So try and Tell a story. It doesn’t have to be a complex Spielberg plot, in fact its best to keep it simple and straightforward. People will be watching for minutes not hours so be reductive and aim for simplicity

Make your video shorter

Give it a viral title

Write a viral title. Something that will stop traffic and grab attention quickly, ask yourself. “Would it grab mine – Would I click on it”?

A great tip is to do some research – look at other videos that have gone viral and look closely at their titles.

Self marketing

100,000 hours of video are uploaded to YouTube every minute. If you want to stand out and get seen you need to market your video, so make sure you budget for both production AND promotion.

If your funds are limited there’s plenty you can do for free, get friends and family involved to share your content, promote on free platforms like reddit and send your content to people who already have an audience. ‘social influencer’s’ – these are people who have lots of followers on social channels. Some will want to charge you, but if your content is good there are lots who will share it for free

Love Monday

People watch YouTube videos when they’re at work. They read the news at work. Release your video on Monday or Tuesday to give it the whole week to gain momentum. Weekends are speed bumps.
Mind your holidays, too. Don’t release when people are not at the office.

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