Product Videos That Sell
At Flat Frog Films we produce cinematic product videos designed for e-commerce, advertising and social media, helping brands showcase their products in the most compelling way possible.
WHY PRODUCT VIDEOS MATTER
Product videos aren’t just nice to have — they directly impact sales.
• Visitors who watch product videos are far more likely to buy
• Product pages with video can see up to 80% higher conversion rates
• 52% of consumers say videos increase purchase confidence
• Videos help customers understand how a product works before buying
• Product videos keep visitors on your page longer, improving engagement
• Videos are favoured by social media algorithms, helping your content reach more people
In a competitive online market, video helps your product stand out, build trust and convert browsers into buyers.
Lets chat video
WHAT HAPPENS WHEN YOU ENQUIRE?
• A relaxed initial consultation
A quick call to understand your brand, and what you’re trying to achieve.
• Ideas and creative direction
We’ll often suggest concepts, formats, and approaches that could work well for your brand.
• Relevant examples of our work
We’ll share examples of projects similar to yours so you can see the style, production level, and results you can expect.
• A clear proposal tailored to you
Based on our conversation, we’ll put together a straightforward proposal with options that fit your goals and budget.
• A plan you can move forward with
Whether you decide to work with us or not, you’ll leave the conversation with clarity on what your video project could look like.
what our clients say about us
Why Choose Flat Frog Films for Product Videos
Creating a great product video isn’t just about pointing a camera at a product.
It’s about understanding how products sell on screen.
That’s where we’re different.
Purpose-Built Studio
Our fully equipped studio is designed specifically for filming products, with professional lighting setups that make materials, textures and details look their best.
Shopping TV Experience
Our team has produced thousands of hours of product video content for shopping television, where the goal is simple — make viewers understand and buy the product.
In-House Models & Actors
Need hands, presenters or lifestyle talent?
We work with our own in-house model and actor network, making it easy to create engaging lifestyle product videos.
With over 15 years of filmmaking experience, our team understands lighting, storytelling and pacing — ensuring your product looks compelling on screen.
Studio or Location Filming
Film in our controlled studio environment or on location depending on the style of content you want to create.
Built for E-commerce & Social Media
We create product videos designed to work across websites, Amazon listings, paid ads and social media platforms.
What You Get When You Work With Us
• In-depth pre-production planning to understand your product and goals
• Creative concepts and ideas to help your product stand out
• Purpose-built professional studio with high-end lighting setups
• Highly experienced production team with years behind the camera
• Strategy guidance for websites, e-commerce and social media
• Access to models and presenters through our in-house agency
• Professional editing and delivery ready for every platform
Meet your director
Flat Frog Films is run by James Russell, a self-taught filmmaker with a lifelong passion for storytelling. Rather than learning in a classroom, James learned by doing — buying a camera and spending two years travelling the country making his first documentary and refining his craft in the real world.
That debut film went on to be translated into seven languages and win international awards a defining moment that shaped his belief in the power of film.
Since then, James has produced content for broadcasters including the BBC, ITV and Channel 4, and directed films for global brands such as FIFA, McLaren, Epson, Tesco and Costa Coffee.
How we work
