UK’s Leading Product Photography Studio
In today’s fast-paced world of online retail, professional product photography is essential. With so much competition on e-commerce platforms, your products need to stand out instantly — and high-quality packshots make all the difference.
At Flat Frog, we combine years of retail knowledge with specialist product-photography expertise to create images that drive clicks and increase conversions. For nearly a decade, we’ve developed refined techniques to showcase products in a clean, compelling, and commercially effective way.
If you need standout packshots, e-commerce photography, or premium commercial product imagery, Flat Frog delivers exceptional results every time.
Check out our other Product services!
HOW WE PRODUCE THE PERFECT PACKSHOT
Step One
Consultation
Photography is a subjective business, so its essential to have communication with our clients throughout a shoot. Before we begin photography we will work with you to produce a detailed brief of exactly what you want us to deliver.
Step Two
UNDERSTANDING THE MATERIAL
With each and every product we photograph we create bespoke lighting set up that illuminate the product in the most perfect way possible. To do this we need to understand the material and how it reacts to light, so we conduct a variety of lighting tests to establish how best to shoot the items.
Step Three
LIGHTING SET UP
We have a wide range of lighting setups at our studios. Once we have established the best way of shooting we will then set about constructing a lighting set up and photographic table that will give us the best results.
Step Four
Staging
Each of our photographers work with professional studio assistant, its their job to ensure each item we shoot is looking pristine and perfectly set for photography.
Step Five
Camera Set Up
We pride ourselves on our ability to precisely capture and represent colour, to do this we fine-tune our camera settings for each shoot to ensure absolute precision in our images.
Step Six
Editing
As standard we produce sample images from your shoot for approval. This ensures we are still on brief and you are happy with the final images we create.
PERFECT PRODUCT PACKSHOT
Here at Flat Frog, our extensive retail background means we genuinely understand how powerful imagery can drive sales. For almost a decade, we’ve been developing innovative techniques that allow us to capture products in a truly distinctive and eye-catching way.
Our most premium method, ARP (Augmented Reality Photography), takes product imagery to the next level. This technique involves capturing multiple shots at different focal lengths, which are then seamlessly combined in specialist software to create an image that’s razor-sharp from front to back. Every final packshot is then meticulously edited to perfection — resulting in a visual that doesn’t just stand out, but leaps off the page.
