THE PERFECT PACKSHOT
UK’S LEADING PRODUCT PHOTOGRAPHER
The rapid rise of online shopping has generated the need for stand out product photography. With so much competition on retail platforms it’s essential that your product catches the eye of potential customers.
Here at Flat Frog we have extensive retail background, so we understand how great images can generate great sales. We have worked for almost a decade developing innovative techniques that allow us to capture products in a unique way.
Our most premium method is called ‘ARP’ (augmented reality photography) this technique consists of several images being taken at different focal lengths. Those images are then sewn together in a separate piece of software, creating an image that is razor sharp from front to back. The image is then carefully edited to perfection to create a packshot that literally jumps from the page.
HOW WE PRODUCE THE PERFECT PACKSHOT
Step One
Consultation
Photography is a subjective business, so its essential to have communication with our clients throughout a shoot. Before we begin photography we will work with you to produce a detailed brief of exactly what you want us to deliver.
Step Two
UNDERSTANDING THE MATERIAL
With each and every product we photograph we create bespoke lighting set up that illuminate the product in the most perfect way possible. To do this we need to understand the material and how it reacts to light, so we conduct a variety of lighting tests to establish how best to shoot the items.
Step Three
LIGHTING SET UP
We have a wide range of lighting setups at our studios. Once we have established the best way of shooting we will then set about constructing a lighting set up and photographic table that will give us the best results.
Step Four
Staging
Each of our photographers work with professional studio assistant, its their job to ensure each item we shoot is looking pristine and perfectly set for photography.
Step Five
Camera Set Up
We pride ourselves on our ability to precisely capture and represent colour, to do this we fine-tune our camera settings for each shoot to ensure absolute precision in our images.
Step Six
Editing
As standard we produce sample images from your shoot for approval. This ensures we are still on brief and you are happy with the final images we create.
