Skip to content

for any enquiries please call 0203 8702768

Jewellery Packshot photography

THE PERFECT JEWELLERY IMAGE

More than a photo — it’s a precise craft.

Capturing the true brilliance of jewellery takes more than just a camera — it’s a precise craft. At Flat Frog Studio, we combine expert knowledge of gemstones and precious metals with high-end photographic skill to create images that are sharp, vibrant, and true to life.

With over 20 years of industry experience, founder James Russell brings a jeweller’s eye for detail and a deep understanding of what clients and consumers expect to see. The result? Jewellery photography that showcases every sparkle, curve, and facet — beautifully and authentically.

Check out our other jewellery services!

ORP Technology – Precision in Every Pixel

 Optical Rendering Precision (ORP) – our signature approach to flawless jewellery photography.

Every jewellery shoot begins with careful preparation. We clean each piece to remove dust or smudges, then stage it precisely in our studio using customised lighting setups.

Because every gemstone and metal reflects light differently, we make fine adjustments to our lighting and camera positioning to ensure each element is shown at its best — whether it’s the fire in a diamond or the gleam of polished gold.

What Is ORP?

Our Optical Rendering Precision (ORP) technique is a proprietary image-stacking method that allows us to capture jewellery in exceptional detail. Rather than taking a single photo, we shoot up to 20 separate images at varying focal depths. These are then seamlessly blended using specialist software to produce one ultra-sharp image, perfectly crisp from front to back.

This method ensures every facet, edge, and engraving is shown with absolute clarity — ideal for e-commerce, editorial, and high-end print.

The Results:
Razor-sharp images
Enhanced depth and dimension
True-to-life representation of colour and brilliance
Ideal for zoomed-in or 360° views
It’s not just a photo — it’s precision-crafted visual content.

Place Order

Place your order by contacting us.

Send us your items

Send your items to the studio or drop them off personally.

We Shoot

You can join us for the shoot or watch remotely from anywhere in the world.

We Deliver

We’ll deliver your items back to you and send your edited images via Dropbox.

JEWELLERY PACKSHOT Editing

Retouching that enhances — not alters.

Editing jewellery photography is a specialist skill — and one we take seriously. At Flat Frog Films, we have a dedicated in-house team of experienced editors, each with a minimum of three years’ experience in professional jewellery retouching.

Our editing process is designed to enhance the natural beauty of your pieces — not to over-process them. We focus on bringing out clarity, contrast, brilliance and detail, while maintaining the authenticity of the item.

A Collaborative Process

We understand that photography and editing can be subjective, which is why we prioritise clear communication throughout the process. Here’s how we work with you:

  1. Raw Image Review – We’ll share unedited images so you can review the composition and angles.
  2. Sample Edits – We’ll send a selection of edited samples for your approval.
  3. Ongoing Feedback – You can request changes to ensure we’re aligned with your brand style and visual expectations.
  4. Final Delivery – Once approved, we deliver high-resolution, fully edited images ready for use across your website, social media or printed materials.

Why Our Editing Stands Out:

  • Trained jewellery-specific editors
  • Clean, true-to-life retouching
  • Background removal & image isolation
  • Colour correction & shine enhancement
  • Attention to fine detail (prongs, reflections, facets)

THE PERFECT JEWELLERY PACKSHOT

Not just beautiful — built to convert.

A truly great jewellery packshot does more than showcase your product — it helps sell it. In the world of e-commerce and online retail, clear, detailed, and compelling product imagery is one of the most powerful tools to increase customer confidence and drive conversions.

At Flat Frog Films, we specialise in creating ultra-high-resolution jewellery packshots that are as precise as they are persuasive. Using advanced image stacking and up to 8K quality, we capture every facet of your piece — from the sparkle of diamonds to the subtle curves of polished metal.

Proven to Increase Sales

Our clients consistently report measurable improvements in performance — with some seeing conversion rate increases of up to 100% after replacing their original imagery with our photography.

Better images = more trust = more sales.

Packshot Features:
Multi-stacked focus for razor-sharp detail
8K ultra-high-definition images
Clean, consistent backgrounds
Ideal for websites, marketplaces & printed catalogues
Optimised for mobile and desktop views

Want packshots that actually make a difference?
Get in touch today to discuss your product photography needs.

what our clients say about us

We have been using Flat Frog for the past 7 years for our pack shots and it has made a massive difference to our company. The quality of the images is fantastic. James and his team are great to deal with. Would highly recommend.

Martin & Co

We had a very good experience with Flat Frog Films for ghost mannequin photography of our products. James is incredibly friendly and professional. We didn’t have the right sizes with us on the day of shooting but he was very flexible and fit us in to the next day. He was also accommodating in retouching the photos, making sure the output was exactly as we wanted. The Chesham studio is very easy to commute from London so would highly recommend working with them.

Bell St Jeans

Amazing service would highly recommend!

Oye Cultxre

James and his team are consistently producing great shots for my website. On top of that he has produced 360 videos which have had so much positive feedback. Given how difficult it is to produce really good photos of jewellery  I can honestly say that Flat Frog are well worth using. I have and will continue to tell people in my trade to use James if they want a truly professional service with someone that understands Jewellery Photography.

Paul James

Big fans of Flat Frog, I use them for all my product shots and it’s just easy which is key. Half the time I don’t even tell them product is coming, and a couple of days later I get images! U don’t have to worry- and the images are perfect. Highly recommend if you’re after great images for your website.

Johnny Szymanski

I’ve had the pleasure of working with Flat Frog for the second time, and once again, it was a fantastic experience. James and Casey exemplify professionalism and friendliness, offering guidance throughout the shoot. Their knack for finding the perfect models and their creativity in every photoshoot make the entire process seamless and enjoyable. Without a doubt, I’ll be returning for future projects. Thanks once again.

Makrom UK

What an incredible experience! As a new brand we couldn’t have imagine the level of expertise and skill that Flat Frog would bring to the table. They’ve helped elevate our brand far beyond our expectations. We’re excited to continue working with them and are confident they will play a pivotal role in our business journey.

Ansandro

Casey, James and the team at Flat Frog have been so helpful, patient and downright fantastic throughout my recent experience with them! … As a new brand starting out, I had lots of questions and needed a lot of guidance! Flat Frog were brilliant! The communication, customer service and reliability were super. I will definitely be using them again, THANK YOU!

Alpaca