How do we take such amazing pictures of jewellery?
We have spent our lives working in the jewellery and photography industry, so we know exactly how jewellery should look, but most importantly, how to make it look that way.
Over the years we have developed innovative methods to perfectly capture each piece. From mirrors to intricate image stacking, we incorporate all manner of techniques and equipment to capture the very best image.
This means each photograph takes a lot of work. Firstly, we clean each piece meticulously, then carefully set and stage it in our studio. Every stone responds differently to light, so we carefully adjust our lights and mirrors until we are getting the best out of each piece.
We then use mid format cameras, pro macro lenses and a clever system called ‘photo stacking’ to capture the detail from front to back. This basically means we take up to 20 separate images at different focal points. We then use a piece of software to sew them all together, hence creating one razor sharp image.
Each image is then sent to our editors to be carefully cut out and edited to perfection. smoothing metal tones, cleaning up tones and making each item look absolutely sensational