How do FLAT FROG make their jewellery videos look so amazing?

How do we make such awesome jewellery videos?

We have spent our lives working in the jewellery and video industry, so we know exactly how jewellery should look, but most importantly, how to make it look that way.

The director began his career in the jewellery industry, so he has extensive knowledge within this sector. Therefore he knows exactly how jewels are suppose to look. Evidently by having this background knowledge has allowed our clients in the jewellery industry to trust our techniques and allow us to create beautiful videos.

Over the years we have developed innovative methods to perfectly capture each piece. From mirrors to lens concealment we incorporate all manner of techniques and equipment to create the perfect video. We’ve developed promotional videos for huge brands, such as Paul James and Joanathan Lambert. The videos can show the craftmanship behind the company, the design process or the making. Customers want to see the journey and experience, so showing your methods and experience allow the customers to gain trust in what they’re buying.

As every item responds best to a slightly different light set up we adjust our lighting, dazzle bulbs and mirrors until we are getting the best out of the stones and metal tones. We then use 4k video cameras and macro lenses to capture the movement in spectacular fashion.

Each video is then sent to our editors to be carefully cut out and edited to perfection. Our editors can add your logo and music if required.