Why shoot your jewellery on a model?
Its no secret that Jewellery is meant to be worn, although we can create beautiful creative images, at the end of the day it was designed to sit on someone’s finger, around their neck and on their wrist. Its little wonder then that adding model shots to your website increases conversion rates dramatically. Its how your customers will wear it and absolutely how they want to see it
In our research customers view model imagery as being much more honest than jewellery packshot images, they feel its more of an accurate representation – where as sometimes they feel packshots can be edited and adjusted modal shots are more real, and so they have more faith in them
Although we display jewellery in some weird and wonderful ways in our creative photography, the person actually buying it plans to display it on their body, on their wrist, their finger, or around their neck, actually seeing the item on a model gives them a much cleaner idea of how it will look on them, how it will sit or how it will hang.
Arranging a model shoot
For many of our clients the issue has always been the logistics of organising a model shoot, there are just so many elements that have to come together. Just picking a model can be a nightmare, dealing with agencies, negotiating usage rights getting shortlists, then there’s the makeup artist, the photographer, the studio and the editing. Unsurprisingly many decide not to bother
Here at FLAT FROG we make it simple. We offer a complete end-to-end service for model photography, from providing professional jewellery models and make up artists to fully editing your images. Our aim is to make it as straight forward and enjoyable as possible.