Fashion Model PHOTOGRAPHY
Adding fashion model photography to your website can increase conversion rates by up to 80%. That’s a significant difference — the same number of visitors can result in far more sales simply by showing your garments in action.
Our research shows that customers tend to view model imagery as more genuine and trustworthy than traditional packshot images. While packshots are great to show the garment as perfectly as possible, model shots appear more natural, giving shoppers great confidence in their purchase, seeing the garments flow and move on a real body.
Perhaps most importantly, people want to see how garments look when worn. They want to understand how a piece will hang, move, and fit, so they can imagine it on themselves. Fashion model photography provides that clarity, helping your customers make informed decisions and increasing their likelihood of buying.
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ARRANGING A MODEL SHOOT
For many of our clients, the biggest challenge has always been the logistics of organising a model shoot. There are so many elements that need to come together seamlessly — from selecting the right model, liaising with agencies, and negotiating usage rights, to reviewing shortlists. On top of that, there’s the makeup artist, the photographer, the studio, and the post-production editing. Unsurprisingly, many brands decide it’s simply too complicated.
At Flat Frog, we make it effortless. We provide a complete end-to-end service for fashion model photography, from supplying professional models and makeup artists to fully editing your images. Our goal is to make the entire process as straightforward, stress-free, and enjoyable as possible, so you can focus on showcasing your garments in the best possible light.
MODELS
We’ve done all the hard work for you. Our team has hand-selected a diverse range of stunning fashion models, each professional, experienced, and ready to bring your garments to life. Better still, we’ve negotiated their rates so you can be confident you’re getting the best possible deal. Simply tell us the look and style you want, and we’ll provide a curated shortlist that matches your brief perfectly.
Unlike booking through an agency, there are no hidden usage fees when you hire a model through Flat Frog. Agencies often charge additional fees based on image usage, platforms, territories, or annual renewals — but with us, once you have your images, they are yours to use freely across all web and social media channels, for as long as you wish. In other words, complete transparency and full creative freedom.
MAKE UP ARTISTS
We work closely with a team of highly talented makeup artists. Whether you’re looking for creative input, expert guidance, or the precise execution of a very specific vision, our team can tailor their services to suit your individual requirements.
They are present throughout the entire shoot, ensuring that every look is perfected. From subtle touch-ups to complete changes of style, they provide versatility and consistency, helping to achieve a polished, professional result that highlights your garments in the best possible way. Ultimately, their expertise ensures that every image reflects both your creative vision and the quality of your brand.