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Jewellery Packshots

THE PERFECT JEWELLERY IMAGE

More than a photo — it’s a precise craft.

Capturing the true brilliance of jewellery takes more than just a camera — it’s a precise craft. At Flat Frog Studio, we combine expert knowledge of gemstones and precious metals with high-end photographic skill to create images that are sharp, vibrant, and true to life.

With over 20 years of industry experience, founder James Russell brings a jeweller’s eye for detail and a deep understanding of what clients and consumers expect to see. The result? Jewellery photography that showcases every sparkle, curve, and facet — beautifully and authentically.

ORP Technology – Precision in Every Pixel

 Optical Rendering Precision (ORP) – our signature approach to flawless jewellery photography.

Every jewellery shoot begins with careful preparation. We clean each piece to remove dust or smudges, then stage it precisely in our studio using customised lighting setups.

Because every gemstone and metal reflects light differently, we make fine adjustments to our lighting and camera positioning to ensure each element is shown at its best — whether it’s the fire in a diamond or the gleam of polished gold.

What Is ORP?

Our Optical Rendering Precision (ORP) technique is a proprietary image-stacking method that allows us to capture jewellery in exceptional detail.

Rather than taking a single photo, we shoot up to 20 separate images at varying focal depths. These are then seamlessly blended using specialist software to produce one ultra-sharp image, perfectly crisp from front to back.

This method ensures every facet, edge, and engraving is shown with absolute clarity — ideal for e-commerce, editorial, and high-end print.

The Results:

Razor-sharp images

Enhanced depth and dimension

True-to-life representation of colour and brilliance

Ideal for zoomed-in or 360° views

It’s not just a photo — it’s precision-crafted visual content.

JEWELLERY PACKSHOT Editing

Retouching that enhances — not alters.

Editing jewellery photography is a specialist skill — and one we take seriously. At Flat Frog Films, we have a dedicated in-house team of experienced editors, each with a minimum of three years’ experience in professional jewellery retouching.

Our editing process is designed to enhance the natural beauty of your pieces — not to over-process them. We focus on bringing out clarity, contrast, brilliance and detail, while maintaining the authenticity of the item.

A Collaborative Process

We understand that photography and editing can be subjective, which is why we prioritise clear communication throughout the process.

Here’s how we work with you:

  1. Raw Image Review – We’ll share unedited images so you can review the composition and angles.
  2. Sample Edits – We’ll send a selection of edited samples for your approval.
  3. Ongoing Feedback – You can request changes to ensure we’re aligned with your brand style and visual expectations.
  4. Final Delivery – Once approved, we deliver high-resolution, fully edited images ready for use across your website, social media or printed materials.

Why Our Editing Stands Out:

Trained jewellery-specific editors

Clean, true-to-life retouching

Background removal & image isolation

  • Colour correction & shine enhancement
  • Attention to fine detail (prongs, reflections, facets)

THE PERFECT JEWELLERY PACKSHOT

Not just beautiful — built to convert.

A truly great jewellery packshot does more than showcase your product — it helps sell it. In the world of e-commerce and online retail, clear, detailed, and compelling product imagery is one of the most powerful tools to increase customer confidence and drive conversions.

At Flat Frog Films, we specialise in creating ultra-high-resolution jewellery packshots that are as precise as they are persuasive. Using advanced image stacking and up to 8K quality, we capture every facet of your piece — from the sparkle of diamonds to the subtle curves of polished metal.

Proven to Increase Sales

Our clients consistently report measurable improvements in performance — with some seeing conversion rate increases of up to 100% after replacing their original imagery with our photography.

Better images = more trust = more sales.

Packshot Features:

Multi-stacked focus for razor-sharp detail

8K ultra-high-definition images

Clean, consistent backgrounds

Ideal for websites, marketplaces & printed catalogues

Optimised for mobile and desktop views

Want packshots that actually make a difference?
Get in touch today to discuss your product photography needs.

Check out our other jewellery services!