Ghost Mannequin photography

GHOST MANNEQUIN OR INVISIBLE MANNEQUIN PHOTOGRAPHY

Capturing the perfect photograph of clothing isn’t as simple as hanging a garment and clicking the shutter. Fabric, fit, and form all need to be shown exactly as they would appear on the body — clean, dimensional, and full of life.

That’s where ghost mannequin photography comes in.

Also known as invisible mannequin photography, this technique gives garments their natural shape and structure while keeping all attention on the product itself. The mannequin is carefully removed in post-production, leaving a seamless, three-dimensional image that looks as though your clothing is floating — perfectly styled, perfectly presented.

The Flat Frog Difference

At Flat Frog Studio, we’ve taken this craft a step further.
Our invisible mannequins aren’t off-the-shelf — they’ve been specially designed with the consumer in mind. Every mannequin features 22 removable parts, from the neckline right through to the inner thigh. This allows our photographers to create unique, dynamic compositions that reveal more than just the outer design.

Want to show the patterned lining of a jacket, the inside of a collar, or the craftsmanship of a tailored seam? We can remove individual mannequin sections so your customers can see every detail — inside and out.

Precision. Flexibility. Presentation.

Whether you’re photographing coats, cardigans, or shawls, our ghost mannequin photography service captures your garments from every angle that matters. Coats can be displayed open, garments can be styled at eye-catching angles, and textures can be shown with clarity and depth.

This is more than e-commerce photography — it’s a way to elevate your clothing brand and give your customers a true sense of quality, fit, and finish.

Experience the Art of Ghost Mannequin Photography

Discover how Flat Frog can help your garments stand out online.
Get in touch today to discuss your next shoot.

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CUSTOMER EXPERIENCE

From the moment you book your ghost mannequin photography session to the delivery of your final images, we make the process seamless, efficient, and enjoyable.

At Flat Frog Studio, we believe great results come from great communication. Throughout your shoot, our team keeps you fully informed — from styling and setup to image capture and delivery. You’ll even have instant access to your images as they’re being photographed, allowing you to review, approve, and provide feedback in real time.

Once the shoot is complete, we’ll share sample images and mock-ups for your approval before final editing begins. If you have any questions, adjustments, or specific requests, our dedicated studio team is always on hand to help.

Every detail is considered — from pre-shoot preparation to final delivery — ensuring your experience is as smooth and professional as the finished images themselves.

FASHION PHOTOGRAPHY SPECIALISTS

COLOUR ACCURATE

Whether it’s the brilliance of bold prints or the subtle charm of muted pastels, our team adjusts lighting and camera settings with meticulous care for every garment. The result? Images that reflect the authentic colour, texture, and quality of your clothing — exactly as your customers see it.

STEAMING AND SETTING

From time to time, garments may arrive with light creases from transit. When this happens, our studio team takes great care to ensure every piece looks its absolute best before being styled. Each item is professionally steamed or carefully pressed to restore its shape and finish, ensuring your garments appear pristine and presentation-ready on the mannequin.

QUICK TURN AROUND TIMES

We understand that the quicker you receive your images, the sooner you can start selling your garments. That’s why we’ve developed streamlined systems and efficient workflows to deliver your visuals without delay. Our experienced team can photograph up to 100 ghost mannequin garments per day, with fully edited, ready-to-use images typically returned within five working days.

REMOTE VIEWING SERVICE

Can’t make it to the studio? No problem. We’ll provide a live link so you can follow the photoshoot remotely and see your garments as they’re being captured. If you spot anything you’d like to adjust, our team will be on hand to respond straight away. We do ask that someone from your team is available during the shoot, as changes can’t always be made afterwards once the session is complete.

Editing

Every image we deliver is finished with care and precision by our highly experienced team of editors, who work exclusively on ghost mannequin photography.

In post-production, we remove any creases or folds, refine the garment’s symmetry, and eliminate unwanted marks or distractions — ensuring each piece looks flawless and true to form.

If you have reference images or examples that capture the style you’re aiming for, simply share them with us. We’ll align the edit to your brand’s exact standards.

The editing style is entirely your choice. We’ll provide sample images for you to review and approve, so you can be confident that the final results meet — and exceed — your expectations. Any refinements can be captured through an amendment brief, guaranteeing a smooth and efficient process.

Once complete, your beautifully finished images are delivered via Dropbox, ready to upload and showcase.

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