What does the next 12 months have in store for video marketing? What should you be developing right now? Below are the top 5 trends we will see exploding over the next 12 months. So get yourself tuned in and ahead of the game right now!

Interactivity

The introduction of YouTube cards has sent video interactivity into the stratosphere -for the first time video can connect with external websites and videos across ALL devices, We are creating some seriously exciting ways of using ‘cards’ and the next 12 months will undoubtedly see further development of this awesome tool.

Connectivity

Companies will be Using AR apps to connect with YouTube based video user guides and virtual technicians. These slick video tutorials are expected to cut tech support call centre costs by as much as 40% so understandably their going to be bonkers popular

Content

Brands are discovering the value of content, but over the next 12 months we will see companies invest massively in ‘how to’ content that that links back to their brand.

Instagram

This platform offers the very best connectivity of any social media site. 65 times that of Facebook And finally brands are seeing that and investing in unique content for Instagram The next 12 months will see brand creating more and more unique content specifically for this format

Consistency

Brands are looking towards building subscribers on you tube rather than just views. and rightly do – Expect to see marketers cresting returnable online content rather than one hit wonders

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