The play button has become the most compelling call to action in online marketing. If you not convinced here are the stats in easy to digest bullet points – enjoy


  • 65% of viewers watch more than 75% of a given video. Any content marketer would be delighted with those stats
  • Video converts better than any other medium. And new interactivity features on YouTube will send conversions through the roof
  • According to Forrester research a 1-minute video has the same impact as 1.8 million words. If you can write a web page an hour. It will take you 5 months to write something with the same impact as a 1-minute video. Not to mention the ink costs!
  • The average user watches a staggering 32 videos each month. That’s almost 1 a day!
  • There are 300 hours of content uploaded to YouTube every minute. With every video averaging 1 minute. That’s 18000 videos a minute and almost 1 million each day.
  • 80% of Internet users recall watching a video ad on a site they visited in the past 30 days. According to the Online Publishers Association, Of that 80%, 46% took some action after viewing the ad. 26% looked for more information about the subject of the video. 22% visited the website named in the ad. 15% visited the company represented in the video ad. 12% purchased the specific product featured in the ad – compelling right?
  • Website visitors are 65 times more likely to make a purchase after watching a video. If you have an ecommerce sight with no video – why the heck not?
  • Visitors to sites with video stay on average 2 minutes longer than sites without video
  • According to Forbes 65% of executives would rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.
  • When marketers include a video in an emailer the click through rate increase by 300%
  • Youtube views have increased by 50% year on year
  • Youtube viewers are watching for twice as long year on year

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