What is a cinemagraph?
A cinemagraph is a still image with an element of motion on a seamless loop. As said by Adage the word Cinemagraph stands for part cinema (moving image) and part photograph (static image).
They are basically a high quality GIF without the jarred movement! Their inventors New York Fashion Photographer Jamie Beck and motion graphic designer Kevin Burg, describe a cinemagraph as, “an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly”
Many high end brands are taking full advantage of cinemagraphs! Check our Puma Promoting the Weeknd’s collaboration –
The Weeknd x Puma XO
It has been proven that humans have an attention span that is less than the average goldfish! If you didn’t know, it’s 8 seconds!
We see a multitude of adverts every single day, so how can YOU as a business grab a potential customers attention, in just 8 seconds?
Well…. that’s the beauty of a cinemagraph! By using a small amount of motion within a still image, you’re able to draw in an audience. Our attention is fixed on a still image, whereas in a video we have to concentrate and spend time watching it. You either scroll past a photo, or end up watching a few seconds of a video and get bored.
If you’re a marketer or business owner, you should definitely consider getting on board with cinemagraphs and adding them into your social media strategy. Especially when you hear the stats!
Inkbox did an A/B test on Facebook to test which generated more engagement. A still image or a cinemagraph.
The cinemagraph had a 117% increase on the Click Through Rate compared to the still image advert!
Not all cinemagraphs need to be used for social media, you can also use it on a variety of mediums. Add them to your website, blog posts and even on your emails.
If you are looking to get a cinemagraph produced please contact us using the form below. Or have a look at our cinemagraph portfolio !Click here
