Jewellery packshots can be difficult to photograph well. Taking a picture of something small and shiny is hard enough, but capturing the shine of a precious metal or the quality of a gem or scintillation of a diamond is incredibly tricky, even for experienced photographers.
In order to photograph jewellery well you not only need to be an experienced photographer, but you also need to understand jewellery. This is what sets us apart.
Founder James Russell has more than 20 years’ experience in the jewellery industry. Not only is he a GIA certified jeweller, he has also run jewellery stores, launched jewellery ranges and has even been a presenter on a UK jewellery-shopping channel.
James has combined his in-depth knowledge of jewellery with a passion for photography to produce exquisite jewellery photography that is like no other.
In order to gain maximum sharpness from front to back we need to take more than just one photo. Our ORP technique allows us to do exactly that – we take up to 20 images at different focal lengths, and then our software seamlessly combines these images to generate 1 single super sharp image with incredible detail.
Editing jewellery photography is a skill in itself. We have our own team of specially trained jewellery photography editors all of whom have at least 3 years’ experience.
Because photography and editing is so subjective, we take great care to ensure we communicate with you throughout the process. From sending you raw images to providing editing samples for approval, we work hard to ensure we are all on the exact same page
A great packshot doesn’t just show off your product – done correctly, it can also increase sales. We are packshot specialists and have developed techniques to make your photography stand out from the crowd. From multi-stacked images to super 8k quality, we can provide packshots that grab the attention of your customers and genuinely increase conversion rates. Our customer report conversion rate increases up to 100% after we have replaced their existing photography.