How do FLAT FROG make their jewellery videos look so amazing?

We have spent our lives working in the jewellery and video industry, so we know exactly how jewellery should look, but most importantly, how to make it look that way.

Over the years we have developed innovative methods to perfectly capture each piece. From mirrors to lens concealment we incorporate all manner of techniques and equipment to create the perfect video.

As every item responds best to a slightly different light set up we adjust our lighting, dazzle bulbs and mirrors until we are getting the best out of the stones and metal tones. We then use 4k video cameras and macro lenses to capture the movement in spectacular fashion.

Each video is then sent to our editors to be carefully cut out and edited to perfection.