How to write the perfect video marketing script It’s easy to focus so much time on figuring out how to shoot and edit the perfect video that one of the key parts of the planning gets rushed or overlooked – the script. A video script is where your goals are played out, where your concept really comes to life, and writing an effective script is the difference between having
How to use video to drive e-commerce As marketers search for more innovative ways to attract new audiences, video has become a must-have tool. Statistics suggest that video accounts for 74% of all online traffic and the demand for it has increased at a rapid pace. For an eCommerce business, videos- in particular product videos-have an incredible ability to increase conversions. In fact, according to Kissmetrics viewers are anywhere
Its never easy to take your studio on location and catch images that are on par with those you get at your base, especially when jewellery is concerned. there is literally nothing in the world harder to shoot. but, in saying that, we managed to get some great images on location at PAUL JAMES in OXTED. yes, it was freezing cold and we had to set up our portable studio
We couldnt be happier with how the latest METAFIT video turned out. shot using the awesome Sony FS700 at 125 FPS we created a cool contrast between the intensity of the workout and the beauty of the shots. the location was pretty cool too. shot in london n a room to to where we had booked, long story that actually involves the girl band little mix lol. anyway. check out
S hooting jewellery is arguably the hardest thing in the world to photograph. it takes time, patience and skill – but when its done right the results are stunning. these recent shots for jeweller KINGS HILL for example. each one shot using stacking techniques to achieve maximum detail
Since we launched fashion photography at our Hertfordshire studios in July 2016, its been a roaring success. as with all our work we strived to inject something unique into it a standard that you couldn’t find anywhere else. we decided to use the same techniques we use to shoot jewellery to give us an incredible amount of detail. allowing clients to zoom all the way into the fabric and see every detail.
2 months into our social marketing campaign for 999 appliances and we are delivering some superb results. from a starting point of zero we have created a following of over 1000 people on facebook, reached more than 5000,000 people with our posts, generated sensational engagement and sharability with our content and sent more than 6000 visitors to their website. the combination of great, on brand content and subtle sales posts creating